Learn Real-Time Digital Marketing Course Training In Hyderabad at AB Trainings
What Is Digital Marketing?
Digital marketing is a process of marketing and selling products or services over digital platforms, such as the internet. It uses digital tools to help create, manage, and analyze marketing communications for business purposes. Get Digital Marketing Training In Hyderabad at AB Training’s.
Digital marketing can be defined as “the practice of using digital media to reach consumers’ online and mobile devices in order to influence their thoughts, beliefs, and actions.”
or,
Digital marketing is a broad term that refers to the use of digital platforms to reach potential customers. It is an umbrella term for all digital activities, including online advertising, search engine marketing, social media marketing, and more.
The main goal of any business is to grow and prosper in the market. They need to have a strong plan in place before they start investing in their digital marketing strategy.
Why is Digital Marketing Training Important?
Digital marketing is one of the most important aspects of any business. It is a process that helps you to reach out to your target audience, create a brand and grow your business.
Digital marketing training has become more important in recent years due to the growth of digital media. A lot of companies are now using digital marketing as their main source of advertising and marketing.
The importance of digital marketing training has also increased with the rise in AI technology and its use in many different industries like healthcare, education, law enforcement etc.
Is Digital Marketing a good career?
Digital marketing is a fast-paced job that requires digital skills and creativity. It is an exciting industry that allows people to work remotely and use their digital skills in many different ways.
if you have the right skills, experience, and mindset. Here are some of the most important things you should know before making a decision on whether to enter this industry or not:
It has evolved from traditional marketing and advertising to become a dominant force in business. It is the new way of doing business and it has made many companies and organizations successful.
It is important to understand that digital marketing includes not just one or two but many different modules with different objectives and goals. This article will help you understand the different types of digital marketing modules with their respective goals.
What Is SEO ( Search Engine Optimization )?
Search engine optimization (SEO) is the process of optimizing a website or an online piece of content so that it shows up higher in search engine rankings.
SEO can be used to increase traffic and leads, drive conversions, and improve visibility.
Search engine optimization, also known as SEO, is a process of improving the visibility of a website or web page in search engines like Google by increasing its relevance to specific keywords or phrases.
SEO Types:
- On-Page SEO
- Off-Page SEO
- Local SEO
- Technical SEO
What IS SEM ( Search Engine Marketing )?
Search engine marketing is an online marketing technique used to increase the number of visitors to a website from search engines, such as Google and Bing.
The search engine marketing technique is widely used by businesses, government agencies and nonprofit organizations. It has been around since the early 1990s when it was first used by businesses to increase their visibility on the internet.
Search engine marketing is one of the most popular digital marketing strategies. It provides a number of benefits for business owners as well as consumers. It helps in increasing brand awareness, which can lead to increased sales and higher ROI for marketers.
What Is SMO ( Social Media Optimization )?
Social media optimization (SMO) is the process of optimizing your social media posts in order to increase their exposure and engagement.
The goal of an SMO is to make sure that your content is seen by as many people as possible, which will help you grow an audience and generate more leads.
Social media optimization can be done through a number of methods, such as:
– Using hashtags
– Linking to other websites
– Creating a blog post or article
– Posting on Instagram Stories
What Is SMM ( Social Media Marketing )?
Social media marketing is the use of social media channels to build relationships with audiences and promote products or services.
Social Media Marketing is the process of building relationships with your audience on social media, promoting your brand or product, and measuring the results.
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What Are Facebook Ads?
Facebook advertising is a type of online advertising that uses the social media platform Facebook.
Facebook ads are an effective way to target specific audiences and increase awareness of your brand.
What Are Instagram Ads?
Instagram is one of the most popular social media platforms. It’s also a great platform to advertise products and services.
Instagram ads are now on the rise and they are becoming more sophisticated. They can be used to attract new customers, increase brand awareness, and build customer loyalty.
As Instagram ads become more popular, businesses have been looking for ways to optimize their campaigns with Instagram Ads. This article will discuss what Instagram ads are and how they can be applied to your business.
What Are Linkedin Ads?
Linkedin Ads is a type of advertising that is integrated into LinkedIn profiles. It allows advertisers to target and reach the right people with their message.
Linkedin ads are becoming more and more popular as they offer a cost-effective way for advertisers to reach out to the right audience on social media platforms.
The benefits of Linkedin Ads are clear, but it’s important to understand how they work before you can decide whether or not they will be beneficial for your business.
What Are Youtube Ads?
Youtube ads are a new way of advertising on Youtube. They are an opportunity for advertisers to reach their target audience at a much lower cost than TV or other traditional forms of advertising.
Youtube ads are short videos that last between 60-90 seconds and are displayed in the right-hand column of the screen. The ads are targeted to specific audiences and can be viewed by anyone on Youtube, whether they have a subscription or not.
In order to create a successful Youtube ad, it is important to choose your target audience carefully and make sure that you have a clear message and purpose.
What Is Google Ads?
Google Ads is an online advertising platform that provides a number of tools for advertisers to promote their products.
Google Ads is the largest and most widely used online advertising platform in the world. It allows businesses to advertise on search, social media, and display ads through Google’s network of websites.
Google Ads is one of the most effective marketing tools for businesses with a wide variety of options to choose from. It can be used in a variety of ways, including Search engine optimization (SEO), paid search ads, display ads, content marketing, YouTube marketing campaigns, and more.
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We Cover Very In-depth Course Content Modules:
INTRODUCTION TO SEO
Introduction
Understanding the website
Website Analysis
What is Search Engine Optimization?
Importance of SEO in Digital Marketing
How SEO can help in In leveraging
Business
SERP Layout
Different Types of Search Engines
How do Search Engines work?
Operators Used in SEO
Algorithms and updates of Google
RESEARCH AND ANALYSIS OF KEYWORDS
What Is Keyword?
Types Of Keywords?
Keyword Research Techniques
Keyword Research Tools
ON-PAGE OPTIMIZATION
What is on Page Optimization
Types of websites
Web layout Structure
File Name Optimization
Title Optimization
Meta Description, Meta Robots
URL Optimization
Canonical URL
Heading Optimization
Bread Crumbs
Content Optimization
Keyword Optimization
Anchor linking
Image optimization
Alt Tag Optimization
Embedding video
Footer Optimization
OFF-PAGE OPTIMIZATION
What is Off-Page Optimization
Difference between On-page and
Off-Page Optimization
Importance of Backlinks and Citations in SEO
Link Building Techniques
Directory Submission
Classified posting
Social Bookmarking
Event Submissions
PPT Submissions
PDF Submissions
Podcast Submissions
Web 2.0
Forum Submissions
Profile Linking
Blog Commenting
Infographic Submissions
Search Engine Marketing
Image Submission
Video Submission
LOCAL SEO
What Is Local SEO?
Why Local SEO & Importance?
How Local SEO Results Look Like
TECHNICAL SEO
Url Redirections
301 Redirection
302 Redirection
Robots.txt
Sitemap Submission
Fixing Errors
Fast Crawling
BLACK HAT SEO
What Is Black Hat SEO?
Black hat tips and tricks
SEO TOOLS
SEM Rush ( Paid )
Ahrefs ( Paid )
Majestic SEO ( Paid )
Keyword Planner ( Free )
Keywordtool.io ( Paid )
Disavow tool ( Free )
2. GOOGLE SEARCH CONSOLE
STEP BY STEP GCS OVERVIEW & SETUP
How to submit a website to search
console
URL Inspection
Performance
Index coverage
Sitemaps
Mobile usability
Links
Security and manual actions
3. SEARCH ENGINE MARKETING
INTRODUCTION TO SEM
What Is SEM?
Why SEM & Importance?
Objectives of search Campaign
Bidding Strategies
Budget Settings
Automated Targeting
writing awesome headlines
Integrating Ad extensions
Fitting the right keywords and More
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4. GOOGLE ADS
INTRODUCTION TO GOOGLE ADS
What Is Google Ads
Why Google Adwords?
Difference between bing ads and google ads
Understanding the KPI
Benefits of Google Ads
Sign up Process
How to get 2000 rs Free Credit
Billing setting
user account creation
User Access Levels
Setting up Campaigns
CAMPAIGN SET UP
Types of Campaigns
How to fit the right campaign to the business
Objective
Location Setting
Language Setting
Ad rotation
Experiments
Daily budget selection
Ad scheduling
ADGROUP SET UP
What is an Ad Group?
How to set up Ad Groups
Keyword Research
Keyword Match Types
Broad Match
Broad Match Modifier
Phrase Match
Exact Match
Negative Match
ADS SET UP
Setting up Google Ads
Different types of Ads
Expanded Ad Format
Responsive Ad Format
Image Creation Sources
Call Only Ad
Structure of Ads
Writing the Ad Copy
URL Options
Mobile URL Option
Google Ads Guidelines
AUCTION PROCESS
How do google ads auction occur?
Metrics of google ads
Ad rank calculation
quality score
Quality score calculation
Factors affecting Quality score
What is Actual CPC
How is it Actual CPC Calculated?
AD EXTENSIONS
Sitelinks Extension
Callout Extension
Structured Snippet
Call Extension
Message Extension
Location Extension
Affiliate Location Extension
Price & Promotion Extension
App Extension
CONVERSION TRACKING
What is Conversion?
Types of Conversions
Website Conversion
Live Practical integration of conversion
tracking
App Conversion
Call Conversion
Offline tracking ( Import )
Implementation Conversion Tracking
DISPLAY ADS CAMPAIGNS
VIDEO ADS CAMPAIGNS
GMAIL ADS
SHOPPING ADS
REMARKETING CAMPAIGN
GOOGLE ADS CERTIFICATION
How to take up the test
Eligibility rules
Duration of each test
Different types of Google Ads examinations
Search
Display
Mobile
Video
Fundamentals
Sample Google Ads questions and
answer guide
How to get Google Partner Badge
SOCIAL MEDIA OPTIMIZATION
What is social media Optimization?
How is it important in business?
How can social media be integrated
Case studies on various social media platforms
Setting up a vision, mission & goals for SMO
with the website?’
FACEBOOK MARKETING
Importance of Facebook in branding a
product or service
How can facebook leverage the business
Facebook user profile creation
Page creation
Edge Rank Algorithm
Group creation
Event creation
Facebook updates
Facebook resources
Facebook Like Box
Facebook content creation strategy
How to improve likes,share, and comments
How to build brand on Facebook
Facebook budget management
Hashtags
Facebook advertising
Sponsored posts
Sponsored stories
Sponsored events
Sponsored likes
Custom Tabs
Facebook Tools
YOUTUBE MARKETING
What is Video Marketing
Statistics of Video Marketing
Creating a YouTube Channel
Customizing the YouTube Channel
Create a video marketing strategy
Types of Video Posts
How to create YouTube Videos
How to Rank YouTube Videos on top
Custom settings in videos
YouTube Engagement Metrics
INSTAGRAM MARKETING
How Brands use Instagram
Creating an Instagram Account
Tour of Instagram App
Content strategy for Instagram
Story vs Instagram Post
How to use Stories?
How to use Hashtags?
Tools used for finding trending hashtags
Tools used for Influencer Marketing
What is IG TV?
How to use IG TV?
Instagram Ads
Objectives of Instagram Ads
Reports & Analysis
QUORA MARKETING
LINKEDIN MARKETING
SOCIAL MEDIA TOOLS
Hootsuite
Buffer App
Canva
InShot
Prism
INTRODUCTION TO ANALYTICS
How to Link Website to Google
User
Session
Visit
Pageviews
Unique Pageviews
Goals
Unique Sessions
Active users
Cohort Analysis
Demographics
GEO
Interests
Behavior
Technology
Mobile
Benchmark
Users Flow
INTRODUCTION TO EMAIL MARKETING
What is E-Mail Marketing?
How is E-Mail Marketing Important
Why E-Mail Marketing?
in Digital Marketing?
EMAIL MARKETING PRACTICES
What to write?
How to write?
E-Mail Scheduling?
List Creation
OPT in List
E-Mail Template Design Parameters
Workflow automation.
E-MAIL MARKETING REPORTING
E- Mail Reporting Metrics
Open rate Calculation
Click Rate
Hard bounce
Soft Bounce
A/B Testing
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